Smart Wearables for Sports and Fitness: Market Shares, Market Strategies, and Market Forecasts, 2015 to 2021

$4000 - Single Copy or $8000 - Web Posting | Report # SH26451914 | 565 Pages | 228 Tables and Figures | 2015
  • Key Topics
  • Smart fitness wearables
  • Smart health wearables
  • Smart sport wearables
  • Fitness trackers
  • Sport
  • IFA
  • Smart Wearables
  • Sport trackers
  • Fitness
  • Digital health wearables
  • Fitness Apps
  • Sports Apps
  • Coaching Apps
  • Fitness Analytics
  • Exercise Apps
  • Sports Analytics
  • Coaching Analytics
  • Personal Technology
  • Health, Fitness, And Sport
  • Exercise Trackers
  • Exercise Analytics
  • Baseball Wearable Technology
  • Wearables Bands
  • Exercise Bands
  • Basketball Wearables
  • Swim Wearables
  • Tennis Wearables
  • Hockey Wearables
  • Soccer Wearables
  • Bicycling Wearables
  • Golf Wearables
  • Telemedicine Apps

LEXINGTON, Massachusetts (September 17, 2015) – WinterGreen Research announces that it has published a new study Smart Wearables,  Sport and Fitness:  Market Shares, Strategy, and Forecasts, Worldwide, 2015 to 2021.  Next generation smart wearables leverage better technology, they support high quality data gathering in the specific sport or activity in which they are being used.  Devices are highly targeted to specific situations.

The wearables technology is evolving:  better data gathering, better reliability, better navigation, better ability, better analytics to turn data into information are provided.  Wearables are useful for measuring the effect of different activities on performance.  Devices are useful for measuring different levels of personal effort, swing a bat, running a mile, carrying a football, enduring a hit to the head.    Affordable, useful wrist wearables are available with a increasing number of data collection functions.   The study has 565 pages and 228 tables and figures.  

In sports and fitness  technology, it is not about what data can be shown, it is how meaningful the data is in terms of improving athletic performance or managing overall personal fitness.  Wearables have become fitness and sports personal devices.  They bring big data, enough data that it can be turned into actionable information.  

Devices are being used by athletes and coaches to make team members better players.  Fitness devices are being used to increase the levels and qualities of exercise. Whether it is an UP band or Zepp, vendors have been forced to realize that people need interpretation of data,  they need to know the meaning of data collected by the wearable.  

Wearable technology is poised to affect the way any game is played by professionals, shifting sports more than anything has ever done before.   Sports and smart technology are poised to give teams that are early adopters significant competitive advantage.  Professional sports teams and professional athletes are early adopters of wearable sensors, driving market growth.  

The professional athletes have the money to spend of development products.  They have the most to gain from athletic performance improvements.  Within the wearables industry, there seems to be a big market for professional athletes who need that edge over their competitors to stay in the game.

Sports wearables consist of sensors, tracking devices, and software apps that implement sports analytics Sports Analytics:  Performance Devices, Watches, Sensors, And Wearable Apparel Technology Brings Wearable Technology for Sports.  This Revolutionizes Athlete Performance Analysis Leading To Training and On Field Play Improvement And Presages Changes In Team Composition.

Performance watches, sensors, and wearable apparel technology are bringing massive changes in sports, changes in how the game is played, how the the teams and athletes are managed.   Wearable Technology for sports revolutionizes athlete performance analysis and ultimately brings on field play improvement.  

Recreational fitness consumers and corporate wellness programs are also target markets.  Wearable technology and analytical software revolutionize sports and fitness training, implementing performance improvement and injury prevention 

Sports analytics: is evolving beyond on field ply analysis to biometrics analysis.  The ability to analyze joint, muscle, heart, respiratory, cadence, and endurance parameters of the athlete or ordinary user is significant.  In addition, the swing of the bat or the racket can be analyzed.    

According to Susan Eustis, leader of the team that prepared the study, “Wearables represent a multi-billion dollar industry.  Within the wearables sports and fitness analytics industry, growth comes from professional athletes and teams that need to achieve an edge over their competitors and from consumers wishing to gain performance advantage in their routines by imitating what the professionals do.  Performance can be improved, coaching can be improved using wearable tracking devices.”

Smart wearables for fitness and sports forecasts indicate that the evolution of smart devices is in the context of smart phone adoption going to 9.5 billion by the end of the forecast period.  The ability to offer sophisticated analytics for the wearable devices is what provides sophisticated application capabilities.  Apps are further evolving to provide tracking of motion and help provide mastery of various techniques for mastering some aspect of sport or fitness.  

And with professional athlete adoption of wearables, comes semi professional and amateur use of the devices.  Fitness adoption is from all these categories of users.  Fitness devices are used to promote exercise in hopes of improving overall health.

Sports and fitness performance wearables markets at $3.5 billion in 2014 are anticipated to reach $14.9 billion by 2021.  Market growth comes as wearables technology further evolves.  The sports and fitness portion of the wearables segment is just part of a larger market.  With technology maturity, price points will decline rapidly and affordability will drive market growth. 

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software.  The company has 35 distributors worldwide, including Global Information Info Shop, Market, Research and Markets, Bloomberg,, and Thompson Financial.  WinterGreen Research is positioned to help customers facing challenges that define the modern enterprises. The increasingly global nature of science, technology and engineering is a reflection of the implementation of the globally integrated enterprise.  Customers trust wintergreen research to work alongside them to ensure the success of the participation in a particular market segment.

WinterGreen Research supports various market segment programs; provides trusted technical services to the marketing departments.  It carries out accurate market share and forecast analysis services for a range of commercial and government customers globally.  These are all vital market research support solutions requiring trust and integrity.

Companies Profiled
Market Leaders
  • Apple
  • Samsung
  • Garmin
  • Catapult
  • Sony
  • Pebble
  • adidas AG / Reebok
  • Babolat
  • Stats
  • Nike
  • Zepp
  • Performance Sports Group
  • StretchSense
Market Participants
  • Adidas
  • Basis
  • Blast Motion
  • Casio
  • Crossmatch
  • Diamond Kinetics
  • Epson
  • Fitbit
  • FlexTech Alliance
  • GoPro
  • Made in Sense Happic
  • Heddoko
  • Huawei
  • iHealth
  • Immersion TouchSense
  • GN Store Nord / Jabra
  • Jawbone
  • LG
  • LifeTrak
  • Lumo
  • Major League Baseball (MLB) Teams
  • Martian
  • MC10
  • MioGlobal
  • Misfit
  • Motus
  • Myontec
  • National Football League (NFL)
  • Netatmo
  • Notch
  • Pivothead
  • Polar
  • Pivotal
  • StretchSense
  • Stonecrysus
  • Speedo
  • TCL Communications / Alcatel ONETOUCH
  • Thalmic Labs
  • Vicis
  • Vista Equity Partners / STSTS
  • Withings
  • Xensr
  • Xiaomi
  • Zepp

Report Methodology

This is the 645th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary databases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Author

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

$4000 - Single Copy or $8000 - Web Posting | Report # SH26451914 | 565 Pages | 228 Tables and Figures | 2015