Small Boats Markets: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

$4300 - Single Copy or $8600 - Web Posting | Report # SH27787272 | 207 Pages | 83 Tables and Figures | 2018
  • Key Topics
  • Small Boats Markets
  • Customizable Wave
  • Sport Power Boats
  • Fishing Motors
  • Power Boats
  • Large Sail Boats
  • Yachts
  • Racing Sailboats
  • Personal Craft
  • Inflatable
  • Fiberglass
  • Additive Manufacturing
  • Stern Drive
  • Jet Ski
  • Sail boats
  • Ski Boats

LEXINGTON, Massachusetts (February 28, 2018) – WinterGreen Research announces that it has published a new study Small Boats Markets: Market Shares, Strategy, and Forecasts, worldwide, 2018 to 2024.  The 2018 study has 207 pages, 83 tables and figures.  Worldwide markets are poised to achieve continuing growth as small boats markets respond to the advantages brought by using new materials and demand from middle class people seeking safe, fun recreation.  
Small boat competitive positioning to achieve competitive advantage is accomplished by successful introduction of new product offerings.   The ability to meet customer expectations depends on appropriate feature function packages and effective pricing strategies.
Small boat customers rigorously evaluate manufacturer quality, capability to innovate, and availability of new products when making purchasing decisions. 
Figure 1. Small Boat Vendor Competitive Positioning 
Introduction of new products
Work to understand customer expectations
Listen to customers
Support ability to meet customer expectations
Offer variety of feature function packages
Implement effective pricing strategies.
Understand that small boat customers rigorously evaluate manufacturer quality
Provide capability to innovate
Provide availability of stream of new products 
Source:  WinterGreen Research, Inc.
Global small boat market is forecast to grow at 7% through 2024. Some companies and some segments grow significantly faster.   A $8.7 billion market worldwide in 2017, the small boats markets market has evolved steadily.  It is expected to reach $13.8 billion by 2024.   
WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software.  The company has 35 distributors worldwide, including Global Information Info Shop, Market, Research and Markets,, Bloomberg, and Thompson Financial.  
WinterGreen Research is positioned to help customers facing challenges that define the modern enterprises. The increasingly global nature of science, technology and engineering is a reflection of the implementation of the globally integrated enterprise.  Customers trust wintergreen research to work alongside them to ensure the success of the participation in a particular market segment.
WinterGreen Research supports various market segment programs; provides trusted technical services to the marketing departments.  It carries out accurate market share and forecast analysis services for a range of commercial and government customers globally.  These are all vital market research support solutions requiring trust and integrity.
Companies Profiled
Market Leaders
  • Brunswick
  • Groupe Beneteau
  • Yamaha
  • Correct Craft
  • Malibu Boats
  • MasterCraft
  • Porter
  • Stellacan
  • Grady White

Report Methodology

This is the 778th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary databases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Author

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

$4300 - Single Copy or $8600 - Web Posting | Report # SH27787272 | 207 Pages | 83 Tables and Figures | 2018