AntiVirusMarket Opportunities, Strategies, and Forecasts, 2004 to 2009

Report # SH29821366 | 270 Pages | 114 Tables and Figures | 2004

AntiVirus Market Assessment

Check Out These Key Topics!
Anti-Virus Market Shares and Forecasts
Protection Against Viruses and New Hacking Tools
Firewall Protection
Security Response
Vulnerability In Core Windows Components
Enterprise Security
Consumer Products
Security Threats
Serious Threats In Internet Environment
Viruses Never Stop
E-Mail Virus Security
Security Threat Report
Virus Detection Tests
Security Partnership
Key Drivers In The Internet Security Marketplace

Market Opportunities, Strategies, and Forecasts, 2004 to 2009

The presence of vulnerabilities in components that are used in both corporate and consumer environments is worrisome. Between July 1, 2003, and December 31, 2003, 13 vulnerabilities that affect both corporate and consumer versions of Microsoft Windows.

Microsoft operating systems are designed for both corporate and consumer environments. Microsoft enterprise and client operating systems share common features and code. Development, maintenance, and support for these systems is more efficient.

It also means that vulnerabilities in shared components affect all environments that use those components. Microsoft DCOM RPC Interface buffer overflow vulnerability is a significant issue. Windows 2000 and Windows XP are vulnerable to this threat.

Exploitation of both corporate and consumer environments contributed to the proliferation of Blaster and Welchia. Corporate environments tend to be more immune to infection, due to the use of firewalls. E-mails generated by the self-contained engine of malicious code do not interact with the user email system. There are few signs of an active infection. Antivirus programs have heuristics-based detection that can resist these types of threats.

During the second half of 2003, threats to privacy and confidentiality were the fastest growing threat. There was a 519 percent growth in volume of submissions within the top 10 malicious code submissions compared to the first half of the year.

The key goal of antivirus vendors is to continue to grow the anti-virus and intrusion prevention (content security) business faster than the Internet security industry. A focus in the corporate segment is on regional opportunity in the U.S., Europe, and Asia. Security as a service business and web sales has a global focus. Marketing campaigns continue to promote content security.

AntiVirus market forecasts indicate continued market growth. Channel is significant for consumer markets, and network evolution is significant for corporate markets. Markets at $2.6 billion in 2003 are expected to reach $9.4 billion by 2009.

Companies Profiled
Trend Micro
Check Point Software Technologies
Computer Associates
Internet Security Systems
Juniper Networks/NetScreen
RSA Security
WatchGuard Technologies

Report Methodology

This is the two-hundred twenty-nineth report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

2004 WinterGreen Research, Inc. All Rights Reserved.