Educational and Entertainment Robot Market Strategy, Market Shares, and Market Forecasts, 2008-2014

$3300 - Single Copy or $6600 - Web Posting | Report # SH298220036 | 313 Pages | 116 Tables and Figures | 2008

Educational and Entertainment Robot Market Assessment

Check Out These Key Topics
Educational Robots Provide Training
Robotic Reusable Components

Educational and Entertainment Robot Market Strategy, Market Shares, and Market Forecasts, 2008-2014


The automated process revolution in educational and entertainment robots promises strong growth that extends beyond the direct markets. Once students learn how to use robots, they move into industry and make functional robots for business automated process and for communications and entertainment. Robots are automating systems, leaving more time for leisure activities. The educational kits are designed for pure fun and for educational competitions where students put together modules in innovative ways to create designs that work. Robots are set to provide more variety to entertainment as well. The robotic ability to sing and dance and fight provides endless new modalities of entertainment as people organize their robots in a creative manner. Innovation is set to be stimulated by the modular systems that are available in the robotic community. Humanoid robots and innovative shaped robots are evolving a place in homes and offices, providing information and communications, as well as automated locomotion. The modularity of robot kits makes them versatile and flexible. Modules can be put together in a variety of ways, give users choices about what functionality the robot will have.

Educational robots are used by every level of student. Kits are geared to various age and skill levels. Robotics competitions are being held for every age level. Students do not yet receive formal education on robots and are more likely to enter competitions as clubs competing against each other representing different educational institutions. The automated process revolution in business process and communications is being extended to robots. Markets for educational robotic kits at 541,000 units in 2007 are anticipated to reach 35.8 million units by 2014. As the price comes down and schools begin to institutionalize robotics programs, there is very fast growth anticipated. Growth at the low end robotic kits starts to level off as demand increases for robots with more components and more functionality. Robotics transcends national boundaries. Children in Germany, Japan, Korea, India and Great Britain all are equally captivated by robotics systems.

In countries across the world, those responsible for educating the future workforce, a workforce that must compete in an internationalized economy where the science and engineering acumen of workers can mean the difference between maintaining standards of living or falling behind, robotics is rightly viewed as a key enabler and educational tool. In these countries, like the US, robotics will become a mainstay of educational curricula at all education levels.

Robotics kits are being used for education and entertainment to get students started and comfortable with the technology, programming, and concepts of robots. In some competitions, the robot must fit inside a 4'x4'x4' cube for the entire duration of its run. Robots must be autonomous. Remote control is not allowed with the exception of the remote control safety switches. Robot types include insects and animal robots, listening, touching and seeing robots, robot arms, programmable robots, educational kits, hackable robot kits, legged robot platforms and kits, and wheeled platforms. Robotics teaches skills for every field of interest

Robotics teaches skills for every field of interest from the arts to zoology. Components are used to make a robot from a kit. Robot kits are for all ages, skills, interests and budgets. The robot must be constructive. No damage the environment or other robots is envisioned or tolerated by kit manufacturers. No kit robot weighs more than 50 pounds. Competitions do not permit use of an internal or external combustion engine.

Vendors have developed extensive robotics curriculum that is taught in high schools and colleges around the world. Vendors sell books and parts kits. They also make all the books available for free download. A robot kit gives access to a huge library of technical training and information that is specifically designed for the robot.

Many entertainment robots are available. WowWee Robopanda� is a playful and talkative interactive friend. With his engaging personality and bright animated eyes, Robopanda� loves to share stories and jokes, play games, sing songs and talk with children of all ages. He's a fun-filled robotic bear who can even crawl on all fours and return to a sitting position. Designed to work without a remote control, Robopanda is controlled directly by touch and sound. Users experience hours of delight and entertainment playing with him and his interactive cartridge-based content.

Markets for educational robotic kits at $27.5 million in 2007 are anticipated to reach $1.69 billion by 2014.

Robot entertainment and educational markets at $184.9 million in 2007 are anticipated to reach $2.985 billion by 2014. Market growth is spurred by the evolution of a new technology useful in a range of industry segments. The educational and entertainment robots represent a first step in the evolution of the robotic markets because they provide the teaching aspect of the market that precedes any other market evolution in the services and mobility segments of consumer robotics.

Companies Profiled

Innovation First
Evolution Robotics
Draganfly Innovations
EH Publishing
Robotics Trends
QinetiQ North America
Applied5- Perception
Gostai SAS
Evolution Robotics
VA Technologies
Innova Holdings
Trossen Robotics
Innovation First Robotics
SuperDroid Robots Inc
Innovative Robotics
Object Management Group
OMG OLogic
Optimal Group / WowWee
Robotics Trends
Rogue Robotics
SRI International

Report Methodology

This is the 329TH report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

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