Smartphone voting represents the wave of the future.  9 billion smartphones are in use for communications and for games and everything related to life.  They stay with a person day and night.  The transition to smartphone use for voting is inevitable.  Benefits relate to ease of use and less expense per voter.  Each ballot presented on the screen of the smartphone has candidates and questions positioned for voter selection.  
Each name or question on the ballot has an associated on-screen button position and counter position.   On-screen selection buttons are formatted by a smartphone app.  The market research study looks at market opportunities, market shares and market forecasts.