For companies, flexible hiring rules and a lack of corruption make Denmark one of the world's best places to do business.  Danish citizens benefit from a broad-based economy, solid educational system, and democratic traditions.  All the social benefits make the population a steady, reliable workforce, but not an intense, research-oriented group.  The drive to achieve rapid growth is not apparent in many of the cultural observations. 
Denmark is among the most digital countries in EU according to the Digital Economy and Society Index (DESI) by the European Commission.  The market research study provides insight into market driving forces, assessment of market opportunities, market share analysis, and market forecasts.