Data Center as A Bottleneck: Market Strategies, Analysis, and Opportunities

$19000 - Single Copy or $38000 - Web Posting | Report # 26915999 | 138 Pages | 67 Tables and Figures | 2017
  • Key Topics
  • Hyperscale Data Center
  • Scale
  • Automation
  • Cloud Computing
  • Cloud 2.0
  • Automatic Rules
  • Push-Button Actions
  • Cloud Application Integration
  • Container Control System
  • Open Source Container
  • Bare Metal To Container Controllers
  • Kubernetes Defacto Standard
  • Container Management System
  • Global IP Traffic
  • Mega Data Center
  • Google Kubernetes Defacto Standard Container
  • Digital Data Expanding Exponentially
  • Colocation Shared Infrastructure
  • Power and Data Center Fault Tolerance
  • 100 Gbps Adoption
  • Data Center Architectures
  • High-Performance Cloud Computing
  • Core Routing Platform
  • Datacenter Metrics
  • Mega Data Center Fabric Implementation
  • Digital Data
  • Open Source Container Control System
  • Defacto Standard Container Management System
  • Co-Location, and Social Media Cloud
  • Biggest Data Centers
  • Cloud 2.0
  • Intelligent Cloud Segment

LEXINGTON, Massachusetts (January 15, 2017) – WinterGreen Research announces that it has published a new module Data Center as a Bottleneck: Market Strategies, Analysis, and Opportunities.  The 2017 module has 138 pages and 67 tables and figures.  This module is part of a study 2,622 pages long, with 1,273 tables and figures that addresses the business issues connected with data center modernization.  There are 20 module parts to the larger study comprised of  detailed analysis of how new infrastructure layers will work to support management of vast quantities of data.  

Worldwide hyperscale data center markets implement cloud computing with shared resource and the aim, more or less achieved of providing foolproof security systems that protect the integrity of corporate data.  Cloud data centers are poised to achieve explosive growth as they replace enterprise web server farms with cloud computing and with cloud 2.0 automated process computing.  The implementation of secure large computing capability inside data center buildings provides economies of scale not matched by current state of the art enterprise data center standalone server technology.

Economies of scale provide savings of between 50% to 100x less cost.  These are savings that cannot be ignored by any person responsible or running a business.  

Building size cloud 2.0 computer implementations feature simplicity of design achievable only with scale.  These data centers implement cloud 2.0 in a move that works better than much of the current cloud computing.  The cloud 2.0 data centers have been reduced to two types of components, an ASIC server: single chip servers and a network based on a matching ASIC switch.  Data centers are implemented with a software controller for that ASIC server and switch infrastructure.

The major driving factors for Cloud 2.0 mega data center market are cost benefit, growing colocation services, need for data consolidation, and cloud.  Amazon (AWS), Microsoft, Google, and Facebook data centers are in a class by themselves, they have functioning fully automatic, self-healing, networked mega datacenters that operate at fiber optic speeds to create a fabric that can access any node in any particular data center because there are multiple pathways to every node.   In this manner, they automate applications integration for any data in the mega data center.  

This module addresses the issue of data center bottlenecks initially by drawing the reader;s attention to an analogy: navigating a sailboat through Woods Hole on Cape cos Massachusetts.  The navigation is tricky -- potentially dangerous.   

The bottleneck is potentially dangerous -- for a combination of reasons.  The current routinely flows through at over 4 knots, and can hit 7 knots.  Full current on the nose makes transit slow and awkward. Full current from astern where the current runs slightly cross-channel causes awkward transit at an alarmingly rapid pace.  
Existing Enterprise Data Center as a Bottleneck:  Think Woods Hole 

Viewed From The Cockpit:  The Converging And Diverging Channels Can Look Like A Random Scattering Of Reds And Greens

The existing data centers have a lot of entrenched culture and equipment.  Mainframes represent 86% of transaction data processing and function generally in a manner separated from web traffic, though they doo handle some web traffic.  One issue is, “What to do with the existing mainframes with its separate culture, functioning at 115% of capacity, and utterly impregnable security?”  

According to Susan Eustis, principal author of the study, “The mega data centers have stepped in to do the job of automated process in the data center, increasing compute capacity efficiently by simplifying the processing task into two simple component parts that can scale on demand.   There is an infrastructure layer that functions with simple processor, switch, and transceiver hardware orchestrated by software.  There is an application layer that functions in a manner entirely separate from the infrastructure layer.  The added benefit of automated application integration at the application layer brings massive savings to the IT budget, replacing manual process for application integration.  The mainframe remains separate from this mega data center adventure, staying the course, likely to hold onto the transaction management part o data processing.”

The only way to realign enterprise data center cost structures is to automate infrastructure management and orchestration.   Mega data centers automate server and connectivity management.  Cisco UCS Director illustrates software that automates everything beyond.   Cisco UCS automates switching and storage, along with hypervisor, operating system, and virtual machine provisioning. 

As IT relies more on virtualization and cloud mega data center computing, the physical infrastructure is flexible and agile enough to support the virtual infrastructure.  Comprehensive infrastructure management and orchestration is essential.  The enterprise data centers and many cloud infrastructure operations all have similar problems of being mired in administrative expense.  This presents a problem for those tasked with running companies.  

The Internet has grown by a factor of 100 over the past 10 years. To accommodate that growth, hyperscale data centers have evolved to provide processing at scale, known as cloud computing.  Facebook for one, has increased the corporate data center compute capacity by a factor of 1,000. To meet future demands on the Internet over the next 10 years, the company needs to increase capacity by the same amount again.  Nobody really knows how to get there.  Tis study takes a hard look at the alternatives open to business leaders.  

Everyone should know by now that the enterprise data center is dead.  It will no longer exist in three years, that is the time it takes servers to become outdated and need replacement.  In that timeframe, enterprises will migrate workload from the core enterprise servers to the large data center that can provide processing at half the cost of current processing.  Maybe this forecast is too aggressive, but probably not.  The mainframe stays around as detailed in a different WinterGreen Research report.  

The Hyperscale Data Centers: market size at $86.9.7 million in 2016 is anticipated to be $359.7 billion in 2023.   The market has astoundingly rapid growth for a market that really is not yet well defined.  The increasing scope of applications across different industries, manufacturing, medical, retail, game, and automotive, all industries really, is expected to drive demand over the forecast period to these unprecedented levels, reaching into the trillion-dollar market arenas soon.  

The hyperscale data centers are position to manage the explosion in web data, including data from IoT technology that is in the nascent stage with a huge growth potential, and has attracted large investments contributing to the industry growth.

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software.  The company has 35 distributors worldwide, including Global Information Info Shop, Market, Research and Markets,, and Thompson Financial.  It conducts its business with integrity.  

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Companies Profiled
Market Leaders
  • Facebook
  • Amazon (AWS)
  • Microsoft
  • Google
Market Participants
  • 365 Data Centers
  • Amazon
  • Apple
  • Alibaba
  • Baidu
  • Chef
  • China Building A Cloud Computing Complex
  • China Mobile
  • Colocation America Data Center Bandwidth and Measurements
  • Colo-D
  • CoreSIte
  • CyrusOne
  • Digital Realty
  • Docker
  • DuPont Fabros Technology
  • Edge ConneX
  • Equinix
  • Facebook
  • Forsythe
  • Google
  • Hewlett Packard Enterprise
  • IBM
  • Intel
  • I/O
  • InterXion
  • Mesosphere
  • Microsoft
  • US National Security Agency
  • NEC
  • NTT / RagingWire
  • OpenStack Cloud Controller
  • Puppet
  • QTS
  • Qualcom
  • Rackspace
  • Red Hat / Ansible
  • Switch
  • Tango
  • Tencent
  • Twitter
  • Yahoo

Report Methodology

This is the 159th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary databases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Author

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

$19000 - Single Copy or $38000 - Web Posting | Report # 26915999 | 138 Pages | 67 Tables and Figures | 2017