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Report
# SH29821484 | 547 Pages | 118 Tables and Figures | 2007 |
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These Key Topics!
Worldwide Communications Services
Market Shares and Forecasts
Wireless Communications Services
Internet Delivery Of Audio and
Video Content
Convergence Of Voice And Data
Consolidation In The Wireless
Communications
Industry
Wireless Communications Competition
WiMax Gaining Traction
Sensor Networks
Principle Digital Transmission
Technologies
IP Multimedia Systems (IMS)
Impact Of Text Messaging
SIP
Wireless Data Services
Push To Talk
Push To Talk Market Definition
Wireless
Telecommunications services competition is increasing. Smaller, stand-alone
wireless providers are transferring licenses to larger, better capitalized and
more experienced wireless providers. Resellers buy bulk wholesale service from
facilities-based carriers for resale. They provide another set of
differentiated competitors in the marketplace.
As wireless data proliferates, content has become increasingly significant as a
factor in the appeal of services. Content providers participate in the wireless
value chain. Opportunities for increased leverage and/or opportunities to
compete for wireless data revenues are proliferating.
Ongoing industry consolidation, the development and deployment of new
technologies, the introduction of new products and services, new market
entrants, the availability of additional spectrum represents market forces.
Both licensed and unlicensed spectrum are used, and regulatory changes are
market driving forces.
Competitive factors in wireless telecommunications services industry relate to
national and multi-national positioning. Wireless communications services
providers seek to have a strong national position in countries in which they
operate. The ability to keep pace with network capacity needs and offer highly
reliable national coverage through the provider network is important. National
providers have an extensive national network.
Wireless communications services companies continue to look for expansion
opportunities in other countries, through the build-out of existing licenses,
acquisitions and/or spectrum leasing.
Coverage capability is a significant competitive factor, "Don't drop
Grandma, with Grandma hanging out on a wall" is the marketing campaign.
Large numbers of base stations are needed to provide coverage. Network
reliability, capacity and coverage are central. Lower prices, improved service
quality, and new service offerings have led to increased minutes of use per
customer.
Worldwide wireless communications services markets are growing in response to
demand from every person in the world. Everyone wants a cell phone. Markets at
$324 billion in 2006 are anticipated to reach $757.6 billion in 2012.
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Companies Profiled |
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Telefonica |
Deustche Telekom / T Mobile |
This is the 289th report in a series of market research
reports that provide forecasts in communications, telecommunications, the
internet, computer, software, and telephone equipment. The project leaders take
direct responsibility for writing and preparing each report. They have
significant experience preparing industry studies. Forecasts are based on
primary research and proprietary data bases. Forecasts reflect analysis of the
market trends in the segment and related segments. Unit and dollar shipments
are analyzed through consideration of dollar volume of each market
participation in the segment. Market share analysis includes conversations with
key customers of products, industry segment leaders, marketing directors,
distributors, leading market participants, and companies seeking to develop
measurable market share. Over 200 in-depth interviews are conducted for each
report with a broad range of key participants and opinion leaders in the market
segment.
WinterGreen Research, founded in 1985, provides strategic
market assessments in telecommunications, communications equipment, health
care, and advanced computer technology. Industry reports focus on opportunities
that will expand existing markets or develop major new markets. The reports
assess new product and service positioning strategies, new and evolving
technologies, and technological impact on products, services, and markets.
Market shares are provided. Leading market participants are profiled, and their
marketing strategies, acquisitions, and strategic alliances are discussed. The
principals of WinterGreen Research have been involved in analysis and
forecasting of international business opportunities in telecommunications and
advanced computer technology markets for over 30 years.
Ellen T. Curtiss, Technical
Director, co-founder of WinterGreen Research, conducts strategic and market
assessments in technology-based industries. Previously she was a member of the
staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President
of Arthur D. Little Decision Resources, specializing in strategic planning and
market development services. She is a graduate of Boston University and the
Program for Management Development at Harvard Graduate School of Business
Administration. She is the author of recent studies on worldwide
telecommunications markets and the Top Ten Telecommunications market analysis
and forecasts.
Susan Eustis, President, co-founder of WinterGreen Research, has done research
in communications and computer markets and applications. She holds several
patents in microcomputing and parallel processing. She is the author of recent
studies of the Regional Bell Operating Companies' marketing strategies,
Internet equipment, a study of Internet Equipment, Worldwide Telecommunications
Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and
Application Integration markets. Ms. Eustis is a graduate of Barnard College.
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© 2007 WinterGreen Research, Inc.
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