Wireless Services Market Opportunities, Strategies, and Forecasts, 2006 to 2012

Report # SH29821484 | 547 Pages | 118 Tables and Figures | 2007

 

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WinterGreen Research, Inc.

Wireless Services Market Assessment

Checkout These Key Topics!

Worldwide Communications Services Market Shares and Forecasts

Wireless Communications Services

Internet Delivery Of Audio and Video Content

Convergence Of Voice And Data

Consolidation In The Wireless Communications

Industry Wireless Communications Competition

WiMax Gaining Traction

Sensor Networks

Principle Digital Transmission Technologies

IP Multimedia Systems (IMS)

Impact Of Text Messaging

SIP

Wireless Data Services

Push To Talk

Push To Talk Market Definition

Wireless Services
Market Opportunities, Strategies, and Forecasts, 2006 to 2012

Wireless Telecommunications services competition is increasing. Smaller, stand-alone wireless providers are transferring licenses to larger, better capitalized and more experienced wireless providers. Resellers buy bulk wholesale service from facilities-based carriers for resale. They provide another set of differentiated competitors in the marketplace.

As wireless data proliferates, content has become increasingly significant as a factor in the appeal of services. Content providers participate in the wireless value chain. Opportunities for increased leverage and/or opportunities to compete for wireless data revenues are proliferating.

Ongoing industry consolidation, the development and deployment of new technologies, the introduction of new products and services, new market entrants, the availability of additional spectrum represents market forces.

Both licensed and unlicensed spectrum are used, and regulatory changes are market driving forces.

Competitive factors in wireless telecommunications services industry relate to national and multi-national positioning. Wireless communications services providers seek to have a strong national position in countries in which they operate. The ability to keep pace with network capacity needs and offer highly reliable national coverage through the provider network is important. National providers have an extensive national network.

Wireless communications services companies continue to look for expansion opportunities in other countries, through the build-out of existing licenses, acquisitions and/or spectrum leasing.

Coverage capability is a significant competitive factor, "Don't drop Grandma, with Grandma hanging out on a wall" is the marketing campaign. Large numbers of base stations are needed to provide coverage. Network reliability, capacity and coverage are central. Lower prices, improved service quality, and new service offerings have led to increased minutes of use per customer.

Worldwide wireless communications services markets are growing in response to demand from every person in the world. Everyone wants a cell phone. Markets at $324 billion in 2006 are anticipated to reach $757.6 billion in 2012.


Companies Profiled

Telefonica
NTT DoCoMo
Vodafone
Cingular
America Movil
AT&T
British Telecom (BT)
China Mobile Communications
China Unicom

Deustche Telekom / T Mobile
Elisa
France Telecommunications
KDDI
Mobile 365
Sprint Nextel
Telecom Italia S.p.A.
TeliaSonera
Verizon




Report Methodology

This is the 289th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

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Wireless Services Market Opportunities, Strategies, and Forecasts, 2006 to 2012



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WinterGreen Research, Inc.

 

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