Mission Critical Messaging
Market Opportunities, Strategies, and Forecasts, 2007 to 2013

$3200 - Single Copy or $4200 - Web Posting | Report # SH29821528 | 433 Pages | 114 Tables and Figures | 2007
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Mission Critical Messaging Market Assessment

Check Out These Key Topics!
Mission Critical Messaging Middleware Market Shares
Mission Critical Messaging License and Maintenance Market Forecast
Messaging Software
Mission Critical Middleware Messaging
MQ Message Trends
Messaging Software
Types of Mission Critical Messaging
Support For Network Computing
Business Process Engineering
High Performance
Mission Critical Messaging Products
Message Queuing
Mission Critical Message Throughput
Parallel Message Processing
Middleware Messaging Technology Issues
Performance Optimization

Mission Critical Messaging
Market Opportunities, Strategies, and Forecasts, 2007 to 2013

Services oriented architecture (SOA) is changing as it moves away from a stack and into an ESB services computing environment that relies on transport. The value of SOA is that it leverages a services bus computing environment that relies on transport. IBM WebSphereMQ is the defacto message transport standard. WebSphereMQ becomes a significant aspect of SOA because it is so good at managing decoupled messages.

The situation was not clear a year ago. There was indication that the stack would be more valuable. But, as SOA takes hold, the value of the robust highly evolved WebSphereMQ becomes apparent. Open systems products and competitive products do not have the market penetration of WebSpherMQ. None of the SOAP, JMS, MSMQ, or other messaging systems have the decoupling functions evolved for WebSphereMQ so they are not positioned to compete effectively in the mission critical messaging market.

Messages are currency. If the messages are not managed in a secure manner, it is like throwing $1000 dollar bills out the window of a skyscraper. Once and only once delivery is fundamental to evolving a secure transaction network system. As the Internet evolves as the premier business channel, it is fundamental to have secure messaging systems that do not falter ever.

IBM WebSphere handles quadrillions of transaction messages a day because it is secure. The software is transparent. It is easy to set up. WebSphereMQ is a brand that is set to last for a long time because its robust functionality that protects transactions in the context of systems going down, servers not being available, and routers diverting information to obscure locations.

SOA is fundamentally a bus, a transport layer, pulling WebSphere MQ, Tibco Rendezvous, and Sonic into the core of the middleware offering that is able to support all range of functionality needed for flexibility provided by SOA.

IBM WebSphere MQ message nodes are positioned to replace APIs as integration connection points because they are more stable over a period of time. APIs are not stable over the long term and tend to be brittle, while MQ nodes are reliable over a long period of years, positioning those nodes as a connection point for integration systems.

Worldwide backbone connectivity messaging services market share analysis indicates that all the large outsourcing consulting companies participate in the ser vices market, but that IBM has strategic advantage in this segment because of the WebSphere brand and product functionality used by all the large enterprise IT departments worldwide.

Worldwide backbone connectivity messaging markets at $2 billion in 2005 were $1.1 billion in the first half 2006, indicating some growth in the first half. The mission critical messaging markets are a subset of backbone connectivity markets that include database messaging, SOAP, JMS, and Scada. Markets are anticipated to continue to be strong because messaging is such a fundamental part of networking.

Worldwide mission critical messaging license and maintenance market steady growth is anticipated, as the Internet emerges as a distribution, supply chain and retail channel par excellence. Network computing does not just stay within the core enterprise, it is a way to move information between partners, colleagues, distributors, and branch offices.

Worldwide mission critical messaging license and maintenance market forecasts are based on the assumption of 16.5% growth overall. Markets at $718.5 million in 2006 are anticipated to reach $2.2 billion by 2013.

Companies Profiled
IBM
Applied Technology
Art Technology Group
BEA
Cape Clear
Fiorano
FusionWare
IONA
Novell
Oracle
 PolarLake
Progess Software
Red Hat
SOA Software
Savvion
Tibco
Vitria
webMethods
Zeus Technology


Report Methodology

This is the 311th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

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