Web Content Management Market Shares Strategies, and Forecasts, Worldwide, 2009 to 2015

$3400 - Single Copy or $6800 - Web Posting | Report # SH24161315 | 625 Pages | 215 Tables and Figures | 2009

Web Content Management Leverages All Enterprise Content

Check Out These Key Topics
Web Content Management Market Forecasts
Web Content Management Frameworks
Web Supply Chain
Web Channel
Web Retail Channel
Web Content Management Solutions

Web Content Management Market Shares Strategies, and Forecasts, Worldwide, 2009 to 2015


WinterGreen Research announces that it has a new study on Web Content Management software and services. The 2009 study has 625 pages, 215 tables and figures. Web content management is useful to businesses and the enterprise as the Internet becomes a significant retail channel and provides message transport for the supply chain. Worldwide markets are poised to achieve significant growth as the globally integrated enterprise uses systems to build out localized Web e-commerce sites that support a brand in every region.

Information integration has led to transformation of batch systems to real time systems. Improved maintenance costs are being achieved using Web content management. People can use information transformation technology that is flexible and can be applied in many different ways. Web content management is a significant aspect of the information transformation.

Web content management markets have grown as more content management is reclassified as more content touches the Web. The Web has become a significant channel for every enterprise. The Web is used to manage the supply chain in many cases. Social media are a large part of Web presence and consume Web content management software capability.

Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are a significant aspect of Web content management. Managing rich media assets is an essential component of an enterprise Web content platform.

Increasing volumes of rich media assets means companies are struggling to easily find, manipulate and re-purpose rich media content across the enterprise. The digital brand management systems put users in control of rich media assets.

Key capabilities relate to creative tool and processing integrations. Media transformation and analysis can be accomplished. Media rendition and updates can be achieved. Thumb nailing is supported to better visualize pictures and images. Time-based multimedia indexing and management is provided. PowerPoint slide-level assembly can be consolidated.

Rich media vocabulary driven categorization can be accomplished. Metadata driven rich media search and retrieval is automated.

Enterprise e-business systems integration is a central aspect of e-business content management. The unstructured information takes on many of the characteristics of structured information when it is tagged. Unstructured data is being perceived as useful for making intelligent business decisions. Competitive factors in the enterprise content management industry include the availability of a framework, the ability to implement localization, quality, scalability, and reliability of software.

Language translation software and services are needed to establish a local presence. No matter what the enterprise, organization, or business charter is, language translation is needed to establish a local presence.

According to Susan Eustis, the lead author of the study, “the globally integrated enterprise is the market driving force in Web content management markets. The ability to control content within a company promotes reuse of the content. Web systems protect the brand by ensuring consistency and supporting management systems that achieve enforcement.”

Marketing is vital as companies seek to differentiate their message. Fragmented markets are confusing to people making purchase decisions. A content management system that consistent brand message sets a company above its competition. Success hinges on agility and consistency in communicating the brand.

Web content management software markets at $$635 million in 2009 are forecast to become $1.4 billion by the end of the forecast period in 2015. Software is becoming much more robust as it combines the separate Web content, digital asset content, enterprise content, and rich media systems that have been used separately hitherto to support combined Web content management services. The combination of technologies is anticipated to create systems that are more useful. These markets are part of a $3.5 billion larger enterprise content management market, forecast to reach $10.3 billion by 2015.

Companies Profiled
Microsoft Corporation
Open Text
Adobe Systems
Day Software

SDL / Trados / Idiom
Autonomy / Interwoven
Hewlett Packard (HP)
Nstein Technologies

Report Methodology

This is the 416th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

2009 WinterGreen Research, Inc. All Rights Reserved.