Web Content Management Infrastructure Market Assessment

Web Content Management Market Shares Strategies, and Forecasts, 2008 to 2014

$3300 - Single Copy or $6600 - Web Posting | Report # SH29821666 | 379 Pages | 86 Tables and Figures | 2008

Web Content Management Infrastructure Market Assessment

: WEB CONTENT MANAGEMENT; WCM; COLLABORATION; REPOSITORIES; SEARCH; RECORDS MANAGEMENT; COMPONENT MANAGEMENT; RICH MEDIA MANAGEMENT; CONTENT COMPONENT MANAGEMENT; INTERACTIVE INTERFACE; CACHE; Compliance; Content Management Application Server; Blogs; Instant Messaging; Wikis; Web 2.0 Workflow; Instant Messaging (IM); Life Cycle Management; Collaboration; Workflow; INTELLIGENT CONTENT MANAGEMENT; SOCIAL NETWORKING RUNTIME PLATFORM; PORTALS CONTENT MANAGEMENT TECHNOLOGY

Web Content Management Market Shares Strategies, and Forecasts, 2008 to 2014

WinterGreen Research announces that it has a new study on Web content management markets. Systems are poised for significant growth as people move to purchase marketing and Web 2.0 based applications based on XML and integration technologies.

Web content management (WCM) systems are basic infrastructure for unstructured information published to the Web from departments. Unstructured information is becoming more structured as it is tagged with XML tags and managed in components enabling reuse and repurposing of content. As unstructured content begins to look like structured content, the database techniques are migrating to Web content management markets.

To effectively attract and engage customers online, marketing departments need to quickly and easily create landing pages, entire Web sites and a variety of interactive online campaigns that will enable them to unlock the potential of their interactive strategies.

Web positioning addresses systems appropriate for use by Web savvy consumers that select their financial instruments. Insurance, or soap (whatever) based on their online experience. Solutions empower delivery of content that will engage individuals in the digital marketplace. Businesses seek to maximize online performance. Solutions enable customers to continue to leverage content in creative ways. Content drives online business performance.

Web content management (WCM) systems are basic infrastructure for placing unstructured information on Web sites. Web content management is a central aspect of growing the business and staying competitive because it provides access to information that can be used for decision making. Web content management solutions help corporations organize, control and access vital business image and video content useful for designing marketing campaigns.

Web content management solutions matter to corporate IT because they are used to manage the ever-increasing volumes of information used by marketing departments dispersed all over the world. Web content needs to conform to mounting regulatory requirements and legislative pressure. Web content management systems are used by marketing departments to provide information in a manner that is responsive to requests.

Caching systems are evolving inside repository systems to speed up delivery of information. Alternative delivery systems are creating flexibility for document and content capabilities. The entry of SaaS players and open source players changes the market by giving Web 2.0 market participants strategic advantage.

Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are done. Managing rich media assets is an essential component of an enterprise content platform. Increasing volumes of rich media assets means companies are struggling to easily find, manipulate and re-purpose rich media content across the enterprise. The digital brand management systems put users in control of rich media assets.

Web content management markets at $372 million in 2007 are anticipated to reach $2 billion by 2014. Market growth is a direct result of movements to leverage the Internet as a channel, respond to implementation of broadband networks for video and image transmission, create automated marketing systems implementation, and leverage market opportunities brought by the ability ot have data sent over portable wireless devices.

Companies Profiled
OpenText / RedDot Adobe / Macromedia Alfresco Autonomy Group / Verity Blue Coat Systems Ektron EMC / Documentum FatWire Hewlett Packard / Tower Software IBM / WebSphere SOA / FileNet Informatica Intel / Sarvega Interwoven JustSystems	EMC Interwoven Magnus Group / Vasont Microsoft / SharePoint OpenText / Artesia / RedDot Oracle / Stellent Percussion Tibco Terremark Thoma Cressey Bravo / Hyland Software TigerLogic Corporation Vignette Yash Younts Consulting

Report Methodology

This is the 358th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.