Video Streaming Outside The Firewall Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018

$3700 - Single Copy or $7400 - Web Posting | Report # SH250431852 | 414 Pages | 119 Tables and Figures | 2012

Video Streaming Outside The Firewall Grows as Internet Video Gains More Uses in Entertainment, Music, Collaboration, Education, and Enterprise Services

Check Out These Key Topics
Video Streaming Outside The Firewall
Video Content Delivery
Network Performance
User Generated Content
Network Performance
Video Advertising
Online Advertising
Collaboration Across Distance
Collaboration Across Time
Video Content Delivery
Video Monetization
Video Product Metrics
Video Content Streams
Video Streams Infrastructure
Mobile Data
Mobile Cloud Adoption
Data Traffic
Collaboration Tools
Analytics
Media Distribution
Intelligent Platform

Video Streaming Outside The Firewall Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018

 

WinterGreen Research announces that it has a new study on Video Streaming Outside the Firewall. The 2012 study has 414 pages, 119 tables and figures. Worldwide markets are poised to achieve outstanding growth as people look for video content online and enterprises go outside the firewall to get content for employees.

Video content delivery on the internet is all about content and infrastructure. Infrastructure is needed to manage end point devices. Content is almost an afterthought once the infrastructure is in place. The vision of video content delivery is to change fundamentally the way media is accessed and consumed. User generated content represents a move away from entirely professional content to some content captured on the fly.

As better video tools become more widely available, the quality of the user generated content and the professional video begins to converge. There has often been little or no charge for uploading user-generated content. As a result, data centers are replete with exabytes of user-generated content that, in addition to creating a corporate asset, may also contain data that can be regarded as a liability.

As better video tools become more widely available, the quality of the user generated content and the professional video begins to converge. There has often been little or no charge for uploading user-generated content. As a result, data centers are replete with exabytes of user-generated content that, in addition to creating a corporate asset, may also contain data that can be regarded as a liability.

The online video content delivery business is characterized by rapid change. Converging, new and disruptive, technologies are rapidly evolving. Companies seek to connect people with information on the web and provide them with relevant advertising.

Google YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their intended audience. YouTube's video advertising solutions give advertisers a way to promote their content to the YouTube community, as well as to associate with content being watched by their target audience. Google YouTube offers analytic tools to help advertisers understand their audience and derive general business intelligence.

YouTube has experienced strong growth in mobile viewers and has established key partnerships with content companies to help monetize mobile video.

youtube.com Statistics

Mediafly seeks to fundamentally change the way media is accessed and consumed. Mediafly is committed to the iOS platform. It has been there since the launch of the app store in 2008. Insight in consumer media organization and consumption, experience with enterprise security and analytics, and a rapid development cycle are applied to the iPhone, iPod Touch, and iPad.

According to Susan Eustis, principal author of the study, "Video streaming outside the firewall: is used to deliver content efficiently. Sometimes user generated content constitutes a portion of a website where the majority of content is prepared by administrators. Numerous user generated content is driving video markets outside the firewall. Network performance and broadband play a critical role in video streaming."

Video Content Delivery outside the firewall markets at $1.8 billion in 2011 are anticipated to reach $5.8 billion by 2018. Growth is a result of the ubiquitous value of video for entertainment and communications. Video is invaluable in education, providing a broad set of use there. New infrastructure and tools are being used to create opportunity in streaming video outside the firewall. Video availability outside the firewall is evolving strategies in the cloud environment. Advertising represents the premier manner of monetizing video.

WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Bloomberg, and Thompson Financial.

Companies Profiled

Market Leaders
Google / YouTube
Yahoo!
Microsoft / Skype
Specific Media / Myspace LLC
Akamai
Ustream
Mediafly
Kaltura
Market Participants
Adobe Systems
Amazon
Apple
Cisco Systems
Digital Video Enterprises DVE
Disney
Ensemble
Glowpoint
Haivision
Hewlett Packard
Huawei
Samsung
Spotify
Specific Media


Report Methodology

This is the 504th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

2012 WinterGreen Research, Inc. All Rights Reserved.