Tablet Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018

$3700 - Single Copy or $7400 - Web Posting | Report # SH25252213 | 334 Pages | 104 Tables and Figures | 2012

Tablets Provide on the Move Internet Access and Information Services

Check Out These Key Topics
Tablet
Network On Chip (NOC)
Tablet Quarterly Market Unit Segments
Tablet Quarterly Market Dollar Segments
Tablet Regional Market Segments
Portable Devices
Data Traffic
Internet Data Access
Tablet Industry Associations
Cloud Computing
Enterprise Mobility
Virtualization
Tablet Competitive Positioning
Carriers Providing Cellular Network Services
Consumer Tablet
Small Business Tablet
Mid-Sized Business Tablet
Wireless Communications
Retail Stores
Education Use of Tablets
Enterprise Use of Tablets
Government Use of Tablets
High End Tablets
Tablet Market Forecasts
Mid Range Tablet Forecasts
Low End Tablets
Tablet Regional Analysis
SOA Flexible Response To Changing Market Conditions
SOA BYOD Innovation
Innovation For The Very Large Enterprises
Tablet Innovation
Enterprise Middleware for Tablets
Software Localization

Tablet Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018

 

WinterGreen Research announces that it has published a new study Tablets: Market Shares, Strategy, and Forecasts, Worldwide, 2012 to 2018. The 2012 study has 334 pages, 104 tables and figures. Worldwide tablet markets continue to achieve significant growth as devices are used to access the Internet, provide large screen visualization of Internet digital data, and provide significant ease of use for a computing device.

According to Susan Eustis, lead author of the study, "The tablet market promises to eclipse the PC market, providing vivid images on modern displays. Tablet devices are used to write an email, send a text, search the web, or create a note. Portability and ease of use is featured. Units are evolving the capability to be controlled all with the voice, providing the ability to embed more capabilities that people have not even thought of yet. The ecosystem is a significant part of the tablet market."

New functions on tablets will permit better keyboard entry. Instead of typing, the user can tap the microphone icon on the keyboard. Then they can say what they want to say while the iPad listens. When done, they can tap anywhere on the screen and, just like that, their spoken words become written words. Dictation also works with third-party apps, so they can do things like updating Facebook status or sharing a thought on Twitter feeds using spoken words. The study documents the 2011 and H1 2012 quarterly shipments in dollars and units. It provides regional shipment analysis by company, a far more granular look at the industry than is available anywhere else at any price.

All PC makers have to switch to making tablet computers. PC computers are not going away, but they become significantly less important in a relative manner. Tablet and smartphone shipments have already eclipsed PC shipments and the trend is anticipated to continue. Tablets are mobile computing devices that provide Internet access and ultimately will do everything a PC will do, faster, cheaper, better. Who knew this would come along?

2012 has seen a significant jump in tablet screen quality; from resolution, to panel technology, to the types of LEDs, tablet screens look better. With rumors of Samsung getting ready to leapfrog all current tablet displays, things are bound to get only more exciting.

The expanding market opportunities related to mobile communication and media devices include transmission of digital data into and out of the tablets. The markets are highly competitive. The competition is expected to intensify significantly.

The features of the tablets and applications are evolving. Products support collaboration. Solutions are competitive. The industry is characterized by aggressive pricing practices, frequent product introductions, evolving design approaches and technologies, rapid adoption of technological and product advancements by competitors, and price sensitivity on the part of consumers and businesses.

Factors that influence commercial success in the wireless device and services market relate to usability above all: The designs of the iPad are genius designs because of the usability they bring. Development of an integrated hardware, software and service platform to support multiple wireless network standards is an essential aspect of market participation.

Worldwide tablet market revenues at $32 billion in 2011 are anticipated to reach $40.4 billion in 2012 and $181.5 billion by 2018. Tablet markets are forecast to grow at 29% year-over-year. This is in the context of a world communications infrastructure that is changing. Technology is enabling interaction, innovation, and sharing of knowledge in new ways. Tablets promise to bring significant new Internet access capability making the Internet available for increasingly productive, efficient use.

Companies Profiled

Market Leaders
Samsung
Amazon
Research In Motion (RIM)
Google
Apple
Barnes & Noble
Asustek
Market Participants
Google / Motorola
Huawei
LG
NEC Corporation
Sony
TCL Communication
ZTE


Report Methodology

This is the 525th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

2012 WinterGreen Research, Inc. All Rights Reserved.