Smartphone Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018

$3700 - Single Copy or $7400 - Web Posting | Report # SH25241013 | 345 Pages | 105 Tables and Figures | 2012

Smartphones Provide on the Move Collaboration, Music, Videos, Messaging, Location Based Services, Interaction with Friends, Picture Exchange, Information Services

Check Out These Key Topics
Smartphone
Network On Chip (NOC)
Smartphone Quarterly Market Unit Segments
Smartphone Quarterly Market Dollar Segments
Smartphone Regional Market Segments
Portable Devices
Data Traffic
Internet Data Access
Smartphone Industry Associations
Cloud Computing
Enterprise Mobility
Virtualization
Smartphone Competitive Positioning
Carriers Providing Cellular Network Services
Consumer Smartphone
Small Business Smartphone
Mid-Sized Business Smartphone
Wireless Communications
Retail Stores
Education Use of Smartphones
Enterprise Use of Smartphones
Government Use of Smartphones
High End Smartphone
Handset Market Forecasts
Mid Range Smartphone Forecasts
Low End Smartphone
Smartphone Regional Analysis
SOA Flexible Response To Changing Market Conditions
Innovation
Innovation For The Very Large Enterprises
SOA Innovation
Software Localization

Smartphone Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018

 

WinterGreen Research announces that it has published a new study Smartphones: Market Shares, Strategy, and Forecasts, Worldwide, 2012 to 2018. The 2012 study has 345 pages, 105 tables and figures. Worldwide smartphone markets continue to achieve significant growth as devices access the Internet, achieve almost universal penetration, and support machine to machine (M to M) communications. Feature sets continue to evolve.

According to Susan Eustis, lead author of the study, "Over one-half of all smartphones in the global market are made by Apple and Samsung. Samsung supplies Apple with some of the components used in the iPhone and iPad, making Samsung a major market participant. Even as Apple defeated Samsung in a patent dispute, the smartphone vendors are not likely to see much change, as they both continue to lead the market."

The study documents the 2011 and H1 2012 quarterly shipments in dollars and units. It provides regional shipment analysis by company, a far more granular look at the industry than is available anywhere else at any price.

Smartphone principal competitive factors include price, product features, relative price/performance, product quality and reliability, design innovation, a strong third-party software and peripherals ecosystem, marketing and distribution capability, service and support, and corporate reputation.

The expanding market opportunities related to mobile communication and media devices include transmission of digital data into and out of the Smartphone. The markets are highly competitive. The competition is expected to intensify significantly.

The features of the smartphones and applications are evolving. Products support collaboration. Solutions are competitive. The industry is characterized by aggressive pricing practices, frequent product introductions, evolving design approaches and technologies, rapid adoption of technological and product advancements by competitors, and price sensitivity on the part of consumers and businesses.

Factors that influence commercial success in the wireless device and services market relate to usability above all: The designs of the iPhone are genius designs because of the usability they bring. Development of an integrated hardware, software and service platform to support multiple wireless network standards is an essential aspect of market participation.

All markets everywhere are changed forever because of the remarkable, rapid success of the iPhone based on its usability. Intuitive use made popular by Bill Gates with the Microsoft Windows operating systems is being extended to all the smartphone operating systems offerings.

End-to-end wireless solutions for seamless access to information, including email, voice, instant messaging, short message service ("SMS"), Internet and intranet-based browsing, multimedia content and features, and consumer and business applications is part of a vendor platform approach to participating in the market.

Integration and focus of research and development in radio frequency, hardware and software design, OS development, antenna design, circuit board design, integrated circuit design, power management, industrial design, and manufacturing engineering result in cost-effective solutions that offers the ability to multi-task applications. A strong web browsing experience, a compelling platform for third party application development, ease of use, small size and attractive design, efficient bandwidth use, lengthy battery life, robust security and a significant return on investment to customers are essential aspects of successful vendor participation in the wireless device and services market.

Through development of an integrated hardware, software and service platform that support multiple wireless network standards, end-to-end wireless solutions provide seamless access to information. Email, voice, instant messaging, short message service ("SMS"), Internet and intranet-based browsing, multimedia content and features, and consumer and business applications are part of wireless services driving significant growth in data traffic.

Each smartphone platform is based on different operating system technologies and accompanied by its own set of tools with which developers can develop applications. The ease of developing for a platform as well as the potential size of the addressable market and business opportunity are factors developers and other industry participants need to understand.

Hardware manufacturers, software providers, publishers, entertainment providers, advertisers and e-commerce specialists need to consider operating system issues when deciding where to focus their resources. In the smartphone and tablet segments, success for manufacturers is primarily shaped by their ability to build, catalyze or be part of a competitive ecosystem where these different industry participants are forming increasingly large communities of applications and component suppliers.

Market participants seek to achieve a mutually beneficial partnership in order to bring their offerings to market. A vibrant ecosystem creates value for consumers, giving them access to a rich and broad range of user experiences. Ecosystems in the smartphone segment include those based around software platforms such as iOS, Android and Windows Phone, as well as Blackberry OS.

Worldwide smartphone market revenues are forecast to grow 42% year-over-year from $152 billion in 2011 to $1.6 trillion by 2018. This is in the context of a world communications infrastructure that is changing. Technology is enabling interaction, innovation, and sharing of knowledge in new ways. Smartphones promise to bring significant new mobile communications capability making the Internet available for increasingly productive, efficient use.

Companies Profiled

Market Leaders
Samsung
Nokia
Research In Motion (RIM)
Apple
ZTE
HTC
Market Participants
Alcatel-Lucent
Ericsson
Google / Motorola
Huawei Technologies
LG
NEC Corporation
Sony Corporation


Report Methodology

This is the 524th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

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