Ecosystem Impact on Software Offerings

SOA Software Company And Customer Process Ecosystem Update December 2009

$1970 - Single Copy or $3800 - Web Posting | Report # SH24191513 | 14 Pages | 3 Tables and Figures | 2009

: THE COMPLEXITY OF PRICE LISTS; THE CONTRADICTORY DEMANDS OF USERS (SOFTWARE CUSTOMERS); ADDITIONAL COMPLEXITIES IN THE SOA WORLD; SAAS THE "SIMPLE" SOLUTION?

SOA Software Company And Customer Process Ecosystem Update December 2009

Companies Profiled
IBM Oracle	SAP Business Objects

Report Methodology

This is the 419th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Hans-Josef Jeanrond is Analyst at BIT Group, responsible for application software; he also works on the topics of innovation and the adaptation of company culture to company objectives (or vice versa). Computer scientist by training with a degree from Saarbrücken University (Germany) and postgraduate research in Oxford and Edinburgh, Hans-Josef combines a strong experience of the technical and the business worlds across different countries, cultures and mentalities. He has more than 15 years of experience in software R&D and an equally long experience in marketing and communications. He is an expert in the "mediation between business and IT", and the ?translation? of innovation into user and business benefits. Founder of Jeanrond CMC, a company specializing in marketing and communications consulting for the High Tech Industry, Hans-Josef is also a co-founding partner of bizcat GmbH, a Swiss company positioned as a ?business catalyst? in the ecosystems of certain leading IT companies. From 1992 to 1998 he was Marketing and Communications Director of SAP France.

Bernard Dubs is the Founder, CEO & Research Director, BIT Group. Bernard has founded the Business & Information Technology (BIT) Group, an independent and international Analysts & Experts firm specializing in economic intelligence, enterprise transformation, organization and ICT strategies, taking forward the Value Proposition of META Group to which he has been collaborating from 1995 to 1998: "Bridge the gap between Business & IT". Bernard has authored the strategic vision of the evolution of economic models and organizations "V-Enterprise 2020" : from the industrial enterprise to the cellular, networked, and ICT-powered enterprise, driver of the 21st Century Digital Economy and Knowledge Society. Bernard has more than 25 years of professional "Business & IT" experience in Europe and in the USA in such large industrial and services groups as National Semiconductor USA, BASF Germany, Shell Europe and Thales France, as well as in IT services companies, including aforementioned Strategic Advisory firm, Meta Group. Bernard is an Adviser to France 2025, the French Government long-term strategic plan, and external Expert for the European Commission. He is often quoted in the press and a sought-after speaker for "21st Century enterprise" keynotes at Top events such as CeBIT. Bernard is a Graduate (MS) from the University of California at Berkeley.