Do Not Let Lack of Knowledge Cloud Your Mind
WinterGreen Research, Inc.
Yellow Pages influence consumers in their shopping habits.U.S. yellow pages industry revenue of $13.6 billion represents advertising spending that directly impacts $1.5 trillion in consumer spending.
That yellow pages advertising affect over $1.5 trillion in commerce means that the companies offering directories have unique access to the Internet channel as it evolves.The yellow pages directories increase commerce.Consumer use of the yellow pages for shopping and purchasing goods and services represents 15 percent of U.S. gross domestic product (GDP) and 21 percent of personal consumer expenditures in 2002.
RBOC directory services forecast analysis indicates that markets at $12.5 billion are expected to reach $18.3 billion by 2007.Bundling of electronic and print services is the most compelling market driving force.Specialized services will continue to evolve.Professional services guides are being added to restaurant and foreign language guides.Directory services become a more significant segment as telephone numbers for data are implemented.
about the principal authors
Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.She holds several patents in microcomputing and parallel processing.She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets.Ms. Eustis is a graduate of Barnard College.
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