RBOC Yellow Pages Market Opportunities, Market Forecasts, and Market Strategies, 2003 to 2008

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REPORT NO. L01233034253       215+ PAGES 75+ TABLES AND FIGURES   2003

RBOC Yellow Pages Market Assessment



Do Not Let Lack of Knowledge Cloud Your Mind 

WinterGreen Research, Inc.

Lexington, Massachusetts



Dot.Com Marketers,

National Yellow Pages Revenue,

RBOC Yellow Pages Market,

Value of Print Yellow Pages,

Yellow Pages Users and the Internet,

Creating Yellow Pages Advertising,

Systems Integrator Service Providers

RBOC Yellow Pages Market Opportunities, Forecasts and Strategies, 2003-2008
Yellow pages perform a unique advertising function.They link businesses directly with customers who are about to make a purchase of the products and services they offer.Print directory revenue promises to drive markets.

Yellow Pages influence consumers in their shopping habits.U.S. yellow pages industry revenue of $13.6 billion represents advertising spending that directly impacts $1.5 trillion in consumer spending.

That yellow pages advertising affect over $1.5 trillion in commerce means that the companies offering directories have unique access to the Internet channel as it evolves.The yellow pages directories increase commerce.Consumer use of the yellow pages for shopping and purchasing goods and services represents 15 percent of U.S. gross domestic product (GDP) and 21 percent of personal consumer expenditures in 2002.

RBOC directory services forecast analysis indicates that markets at $12.5 billion are expected to reach $18.3 billion by 2007.Bundling of electronic and print services is the most compelling market driving force.Specialized services will continue to evolve.Professional services guides are being added to restaurant and foreign language guides.Directory services become a more significant segment as telephone numbers for data are implemented.

Companies Profiled

British Telecom


SBC Communications

Verizon Communications


This is the one-hundred sixty-second report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment.The project leaders take direct responsibility for writing and preparing each report.They have significant experience preparing industry studies.Forecasts are based on primary research and proprietary data bases.Forecasts reflect analysis of the market trends in the segment and related segments.Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment.market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share.Over 200 in depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

about the company
WinterGreen Research , founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology.Industry reports focus on opportunities that will expand existing markets or develop major new markets.The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets.Market shares are provided.Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed.The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

about the principal authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.She holds several patents in microcomputing and parallel processing.She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets.Ms. Eustis is a graduate of Barnard College.

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