RBOC Pay Telephone:

Evolution to Kiosks for PCs and Handsets -

Market Opportunities, Market Forecasts, and Market Strategies, 2002-2007

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REPORT NO. L12052023349        155+ PAGES       50+ TABLES AND FIGURES        2003

RBOC Pay Telephone Market Assessment


Make a Splash

WinterGreen Research, Inc.

Lexington, Massachusetts



Causes of Payphone Business Decline,

Payphone Industry Efforts To Stay Competitive With Cell Phones,

Pay Telephone Communications Market Trends

Public Interest Payphones,

Pay Telephone Market Forecasts

RBOC Pay Telephone:

Evolution to Kiosks for PCs and Handsets -

Market Opportunities, Market Forecasts, and Market Strategies,


In the near term, revenue will be impacted, but services become increasingly profitable as the processes are more automated by new technology and Internet transmission of voice over IP makes long distance charges more manageable.
The markets for voice and data communications were separate and distinct.Convergence means that voice becomes data in the network architecture.What becomes of revenue?That is the question.Voice revenue has paid for wireless infrastructure build out.Voice revenue still represents 97% of the wireless communications revenue.
Verizon and SBC are the market leaders in the number of pay telephones in place in the U.S. among the RBOCs.These companies are poised to continue to lead the markets, as there is a shift to data by 2007.By 2007 pay phones will evolve to the status of kiosks that dispense information and provide wireless PC connectivity to the Internet.

Pay telephone revenue at $10.4 million in 2001 is expected to reach $14.8 million by 2007.The revenue per pay telephone at $6,700 per year in 2001 is expected to reach $9,400 per year by 2007.

Companies Profiled

BT Payphones



SBC Communications


Verizon Communications


This is the one hundred fifty eighth report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment.The project leaders take direct responsibility for writing and preparing each report.They have significant experience preparing industry studies.Forecasts are based on primary research and proprietary data bases.Forecasts reflect analysis of the market trends in the segment and related segments.Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment.market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share.Over 200 in depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

about the company
WinterGreen Research , founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology.Industry reports focus on opportunities that will expand existing markets or develop major new markets.The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets.Market shares are provided.Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed.The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

about the principal authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.She holds several patents in microcomputing and parallel processing.She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets.Ms. Eustis is a graduate of Barnard College.

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RBOC Pay Telephone:

Evolution to Kiosks for PCs and Handsets - 

Market Opportunities, Market Forecasts, and Market Strategies, 2002-2007

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