RBOC Strategies:

Local Communications Market Opportunities, Market Forecasts, and Market Strategies, 2002-2007


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REPORT NO. 10182024036       345+ PAGES      175+ TABLES AND FIGURES   2002

RBOC Strategy Market Assessment


Mountains of Opportunity 

WinterGreen Research, Inc.

Lexington, Massachusetts



Telecommunications Act Of 1996

RBOC Support For Competition

Constellation Of Next-Generation Elements

RBOC Market Outlook

RBOC Local Service Area Regional Analysis

Competitive Forces That Impact RBOC Businesses


RBOC Strategies: Local Communications Market Opportunities, Market Forecasts, and Market Strategies, 2002 to 2007

The RBOCs are positioning to achieve a market presence in broadband services.  Companies are expects to have lower total revenue in the near term, but become increasingly profitable.

The RBOCs accounted for $170.4 billion in dollars in 2002.  Verizon was the largest company with 40% of the total market.  SBC is the next largest company accounting for 32% of total dollars of revenue for local telephone services from the regional bell operating companies. 

RBOC markets are $170.1 billion in 2001 are expected to reach $238.1 billion by 2007.  Market growth will be driven by participation in wireless communication.  Broadband communication is set to begin to replace analog wireline communication by that time

RBOC wireline services at $120.4 billion in 2001 are expected to reach $142.8 billion by 2007 and The residential services markets are expected to become a smaller proportion of the telecommunications local services markets as DSL and cable modems replace existing landline services.  Local RBOC business telecommunications services markets at $14.6 billion in 2001 are expected to reach $17.4 billion in 2007 as broadband communications needs expand for the companies and Local residential telecommunications services at $26.6 billion in 2001 are expected to reach $17.4 billion by 2007.


Companies Profiled



SBC Communications

Verizon Communications


This is the one-hundred sixty ninth report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment.The project leaders take direct responsibility for writing and preparing each report.They have significant experience preparing industry studies.Forecasts are based on primary research and proprietary data bases.Forecasts reflect analysis of the market trends in the segment and related segments.Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment.market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share.Over 200 in depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.


about the company
WinterGreen Research , founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology.Industry reports focus on opportunities that will expand existing markets or develop major new markets.The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets.Market shares are provided.Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed.The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

about the principal authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries.Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services.She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration.She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications.She holds several patents in microcomputing and parallel processing.She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets.Ms. Eustis is a graduate of Barnard College.

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