Push to Talk and Wireless Push Technologies Market Opportunities Strategies, Shares, and Forecasts 2008 to 2014

$3300 - Single Copy or $6600 - Web Posting | Report # SH29821658 | 444 PAGES | 129 Tables and Figures | 2008

Push to Talk Push to Talk over Cellular (PoC), and Push on the Small Screen Market Assessment

Check Out These Key Topics
Push to Talk Subscribers
Push to Talk Services
IP Session Control
Push-to-Talk (PTT) Communications
Fixed-Mobile Convergence
Push-to-Talk Voice
Push Cellular Instant Messaging

Push to Talk and Wireless Push Technologies Market Opportunities Strategies, Shares, and Forecasts 2008 to 2014


It’s all about the Internet. Push to talk services implement push SIP session control, instead of using circuit switched end-to-end session control. Push technology promises to bring the next generation of communications services on wireless handsets. Push to talk service is an integral part of an IP multimedia communication portfolio

PTT session management is representative of the push technology market shifts, Push technology is a disruptive technology, push technology is more efficient. Data drives the adoption curve, voice services provide the revenue stream.

Push to talk markets are forecast to achieve growth because the calls have subsecond call set up, the systems implement voice over IP, and there is no session to manage, or control. Systems are as useful across geographical locations as they are for families located in the next room. Motorola’s multinational PTT is an outdated technology, but relevant still as it integrates with more than 18.3 million existing PTT users throughout the Americas.

PTT service will use VoIP (Voice over IP) and SIP (Session Initiation Protocol) technology to set up and route the instant calls. These technologies leverage the mobile operator’s prior investments in wireless CDMA 1X data networking, since VoIP sends voice as data packets over wireline or wireless data channels. There is no need to set up a session using proprietary switch technology. The router controls the sessions.

A private line from Marseilles to Clarity’s secure data center in Naperville, Illinois will carry the packetized voice traffic as instant calls between the subscriber handsets and Clarity’s SIP-based switch. Qualcomm and Kodiak are among vendors anticipated to benefit from significant market growth.

If a user is involved in a PTT session and receives a cellular call, they receive a call waiting indication. They can answer the cell call, and then switch between the conversations. AT&T boasts the largest Push To Talk network in America, and its PTT service includes several differentiating features, including availability icons, quick group-calling and the ability to easily switch from a PTT session to a regular wireless voice call.

The Push to Talk service is an integral part of the IP Multimedia communication portfolio envisioned by Nokia, and a part of the service offering in IP Multimedia Subsystem (IMS). It is based on half-duplex voice over IP (VoIP) technology over mobile networks.

IP technology gives push to talk service cellular access and radio resources more efficiently than circuit-switched cellular services, reserving network resources only for the duration of talk spurts instead of for an entire call session. Subscribers can instantly talk to each other or to a group by the simple push of a button. It very easily facilitates the close family or business work group needs for very quick and informal communications.

Push to Talk is a presence communication tool, creating a way to communicate with someone as though you are in the same room with them, but from a remote location.

"Push-to-X" means users can key in a single button and have immediate access to something other than another cell phone. That could be anything from a weather report to a stock update.

Push to talk cellular subscribers at 30 million in 2007 are expected to have rapid growth. Subscriber growth comes from the ease of use. Market growth is anticipated as the data services create demand and voice services provide the bulk of the revenue. Push to talk cellular subscriber revenue is expected to be $14 billion in 2014 with significant more revenue streams added as push technology is used for a variety of applications. The cellular push to talk is evolving to achieve sub second connect times, needing standards to achieve this milestone.

Push to Talk, Push to Cellular, Voice and Data IP Push Strategies, Market Shares, and Market Forecasts, 2008 to 2014 study discusses the advantages of push technology as the small screen of wireless handsets becomes a dominant force in delivery of value added services.

Vendor revenue directly from push to talk at $350 million in 2007 will reach $3.5 billion in 2014 improving by a factor of 10 as more subscribers are signed up. The networks and services growth that is spurred by the applications will generate over $14.3 billion in subscriber revenue in 2014.

Companies Profiled
Nokia Seimens Networks
Kodiak Networks
Agilent Technologies
Celtius Clarity Communication Systems
UT Starcom

Sprint Nextel
Research In Motion (RIM)

Report Methodology

This is the 345th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.

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