Mainframe As A Cloud Machine

Worldwide Mainframe As A Cloud Computing Machine Market Shares Strategies, and Forecasts, 2009 to 2015

$3400 - Single Copy or $6800 - Web Posting | Report # SH24141318 | 563 Pages | 127 Tables and Figures | 2009

: CLOUD COMPUTING; MAINFRAME; SYSTEM Z; SUPERDOME; GOOGLE; GOOGLE APPENGINE; AMAZON WEB SERVICES; Scalable Symmetric Multiprocessors; Cloud Technology; Web Services; WEB SERVICES ORIENTED ARCHITECTURE; SOA; VIRTUALIZATION; SERVER HOSTING CENTERS; WEB PROPERTIES; Business Intelligence; Business Model; Business Process; Cloud Computing Interoperability; Cloud Force; Collaboration; Mashups; Salesforce.com; Web Services Apps; Web Analytics / Frameworks

Worldwide Mainframe As A Cloud Computing Machine Market Shares Strategies, and Forecasts, 2009 to 2015

WinterGreen Research announces that it has a new study on Worldwide Mainframe as a Cloud Machine. The 2009 study has 563 pages, 127 Tables and Figures. Worldwide cloud computing markets are poised to achieve significant growth as applications become more available. Advertising support of cloud computing makes software less expensive to get and operate. The markets start to expand to provide productivity improvements.

According to Susan Eustis, lead author of the study, “innovation is what drives market growth in cloud computing. IBM and the major SOA vendors are finding new ways to support cloud computing innovation, providing software that supports flexible response to changing market conditions by using the cloud computing infrastructure. SOA Web services are the core technology. SOA reaches into every industry and every segment of the economy. The mainframe is a cloud machine because it is reliable, secure, and available.”

IBM System z is emerging as the cloud-computing platform of choice because it works and with sub capacity pricing is affordable. Utility computing can be implemented in a manner so that the user does not know what hardware platform is being used, the hardware is transparent to the line of business. Applications are developed and tested in one part of the cloud and the applications run in another part of the cloud.

Cloud computing is poised to support dynamic infrastructure. Because System z and high end HP servers are more efficient at virtualization than the mid range devices they work most efficiently in the cloud. Distributed servers cause outages because they do not have the large block of memory, cache, and memory reallocation on the fly that is needed to prevent outages.

Hybrid systems are emerging that leverage the high end mid range servers for processor intensive workload and use the System z for workload and database management. The number of images that can be ported to a high end device is a critical part of TCO / ROI analysis.

Downtime is a significant issue for a brand. A brand really takes a hit when there is Internet downtime. The blogs and media notice a ten-minute or two-hour system outage. A six hour outage is devastating to the organization that experiences it. Downtime typically costs $1 million per minute.

The mainframe is a cloud machine because it is able to reduce outages. Mainframes are able to reduce outages to near zero. There are banks in Germany where the mainframe has been running for 6 years without any downtime.

Mainframe class hardware is needed for cloud computing to eliminate downtime for vendors focused on specialized solutions. To compete in the on-demand application suite market, utility type computing is needed. Global enterprises are positioning to participate in and serve the cloud computing market.

Both HP and IBM are poised for significant server market growth. Cloud computing changes everything. In the cloud, no one can see the hardware platform and this gives the advantage to the IBM system z which operates at a ten times cost advantage overall. This fact is documented in the market research study “The Mainframe as a Green Machine” -- WinterGreen Research 2009. IBM mainframe is highly reliable and very cost efficient.

HP continues to benefit from its advantage in benchmarking and the ability to handle processer intensive workload via hybrid high end systems. The issue for cloud computing is a hardware platform that provides the lost cost services delivery. HP SuperDome is a strong contender in the cloud computing space.

Cloud computing is being expressed as application development software and software as a service (SaaS). Application development is being used in cloud computing to permit changes to code, making systems more flexible. Automated process that is rigid is not supportive of competitive advantage.

Simplicity is the best base for cloud computing technology. Ordinary people want instant access to information. Systems that are simple to use are not necessarily simple in their architecture. Cloud computing infrastructure is based on dynamic process. By separating the location of the data from the pointers to the data, and making those separate from the presentation of data, dynamic process can be implemented in a way that is understandable to regular people. Mainframes support this dynamic software process and permit point and click software development in the cloud.

Mainframes are anticipated be a significant part of the infrastructure of cloud markets. Cloud computing services markets at $36 billion in 2008 are expected to reach $16/ billion by 2015. Growth comes because the infrastructure makes more computing affordable and supports more advertising revenue that lets cloud services providers push syntax out to users at little or no cost to the user.

Mainframe computing units are 10 times less expensive than the distributed servers and provide significantly more reliability and security for cloud based computing. SOA software brings the ability to develop applications from the line of business with point and click development that works without programming.

Companies Profiled
IBM Oracle / Sun Progress Software Salesforce.com ebay Microsoft Corporation NetSuite Amazon Google Yahoo! EMC Attachmate 3Tera Adobe	Hewlett Packard (HP) AT&T Cisco CloudRamp CloudWorks Dell Skype Clerity CloudScale Networks eBay PayPal Enomaly Eucalyptus Fujitsu

Report Methodology

This is the 414th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Service Oriented Architecture (SOA) marketing strategies, Internet software, a study of Push to Talk Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Business Process Management, Servers, Blades, the Mainframe as a Green Machine, and Application Server markets. Ms. Eustis is a graduate of Barnard College.