Mid Market Enterprise (SMB) Middleware
Market Opportunities, Strategies, and Forecasts, 2007 to 2013

Report # SH29821494 | 405 Pages | 135 Tables and Figures | 2007
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WinterGreen Research, Inc.

Mid Market Enterprise (SMB) Middleware Market Assessment

STUDY TOPIC TECHNOLOGY OR SOMETHING
Mid Market Enterprise Application Integration Market Shares, Forecasts, Driving Forces
Implementing Efficiency In Mid Market Business Operations
Guaranteed Service Levels
XML Standards
SMB EAI Linking Internal Operations
Information Overload And Decision Latency
Medium Size Business By Region
Challenges Facing Small To Medium Businesses (SMB's)
SMB Research And Analysis Highlights
Mid Market SMB-Focused Channel
Mid Market Edge Computing Solutions
World Wide Web Consortium (W3C)
Open Service Access (OSA)
Reliable Messaging

Mid Market Enterprise (SMB) Middleware
Market Opportunities, Strategies, and Forecasts, 2007 to 2013

The improved systems capability and proven return on investment for application integration markets represent the most compelling market driving forces. Companies that achieve faster time to market receive significant competitive advantage. The example of Apple achieving competitive advantage over Sony in the electronic music markets is a central and compelling issue driving every enterprise to look at the advantages of enterprise application integration.

Enterprise networks represent the core business capability. Enterprise application connectivity is significant for internal IT departments and to connect to distributors, suppliers, partners, and customers. The ability to send information between disparate applications is relevant to every aspect of network computing.

EAI refers to integration projects inside the enterprise network with employees and over the Internet with partners. Application integration is the base for business process integration, the integration of information relevant to projects inside and beyond the borders of the enterprise.

Integration products are broad initiatives able to integrate heterogeneous IT departments as well as target point solutions. Integration products are becoming more highly developed and less expensive.

The integration demands of e-Business present major technical challenges. In an attempt to address business challenges, organizations have implemented various ERP enterprise applications to handle the core processes.

The common strategy is to combine mid size company local presence with expertise and technology from the enterprise to leverage the strength of each partner. The theme of trust and common interest is paramount. Competitive issues depend on a local presence combined with enough resource to address solutions to technical problems.

Markets at $1 billion in 2004 are anticipated to become $4.1 billion by 2011. Automation of structured transaction data, automation of unstructured information, and integration of information across platforms and across applications demands the use of middleware. Integration tools are used to make networks work. Middleware implementation depends on groups of people defining goals together to achieve a common goal. That goal is sometimes elusive.

Companies Profiled
IBM
Microsoft
Applied Technology
Cape Clear
Fiorano
Fusionware
IONA
 Oracle
Polarlake
Progress Software
SOA Software
TIBCO
webMethods


Report Methodology

This is the 294th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

About the Company

WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, and advanced computer technology. Industry reports focus on opportunities that will expand existing markets or develop major new markets. The reports assess new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years.

About the Principal Authors

Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.

Susan Eustis, President, co-founder of WinterGreen Research, has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.

PDF Brochure Mid Market Enterprise (SMB) Middleware Market Opportunities, Strategies, and Forecasts, 2007 to 2013


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WinterGreen Research, Inc.
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