by Susan Eustis
WinterGreen Research has two studies to be published in two weeks, on wireless data devices and on software apps. The studies detail market shares and market forecasts. Wireless smart phones and table devices are being used to enable B to B, B to C, and B to E. These new uses depend on connectivity to the back end transaction systems in a secure manner. IBM is uniquely positioned to support this transition in transaction management from the current Internet implementations to the wireless glass because it has such a strong position in integration software technology and in secure systems.
Bring your own wireless data device trends are impacting businesses, schools, workplaces, enterprises, and public venues. The recent trend of employees to bring personally-owned mobile devices to their place of work, and using those devices to access privileged company resources is recurring and growing. WinterGreen Research has a new study describing the trends for using devices to conduct transactions and for accessing email, file servers, and databases.
Wireless hardware device markets are divided between smart phones and tablets. There ore over 1 billion smart phones in use worldwide. Software used on the device often comes in the form of apps downloadable from an app store.
Wireless personal device access is making significant inroads in business. 90% of employees already are using their own technology in some capacity at work. Businesses are not able to block the trend even if they want to.
The Apple App Store illustrates a digital application distribution platform for software that can be managed by iOS. It is developed and maintained by Apple Inc, but other vendors support other stores. The apps are generally free and allow users to browse and download applications. Depending on the application, they are available either for free or at a cost. In the case of Apple, 30 percent of revenue from the store goes to Apple, and 70 percent goes to the producer of the app.